AnonyMoses is rolling out its new product line in time for Fall...which we hope will be Bush's Fall...
We will be creating the ads that, for some dumb reason, the Kerry folks are overlooking. And we want you to help.
Create the ad that will send Bush packing, and put the infinitely more sane, Kerry and Edwards, in the White House. Do it for your mother. Do it for America. Do it for the world.
One needn't be too clever with the design. Remember, a good ad is supposed to be your best salesman. It is supposed to make the reader act. I once saw a 50 year old ad for Postum in a collection of the world's best ads...and went out and bought some the next day. It was still working for the Postum people...50 years after it ran!
Most ads, which are based on how people generally scan a page, has this structure:
-------------------------
ILLUSTRATION
SUBHEAD FOR ILLUSTRATION
HEADLINE
SUBHEAD
BODY
SUBHEAD
BODY
SUBHEAD
ETC
INFO ON HOW TO ACT, COUPON, ETC
-------------------------------
It could be that the illustration is all you need.
Show a picture of Bush having a tryst with Monica...and you've done your job.
Or maybe the caption seals the deal.
If not that...the Headline. Most people never get beyond the headline, so try to have the ad do the work without the need of body copy. But let the body copy flesh out and enhance the work of the more primary elements.
The coupon section at end could be a link to where people can donate to the Kerry campaign.
Good luck & have fun!
