BLOGS & COLUMNISM
Bloggers are taking the place of Columnists,
and offer the benefit of interactivity and self-evolution.

PBS did an expose of blogs and bloggers, and many good points were made, which should make one reconsider their desires for being a columnist...and all the rigamarole that goes along with securing such a job -- and simply write the damn columns, in the form of blogs, and thus relinquishing the fear that one will fall into a vat of writersblock.
One of the excellent points was that minds change. And with blogs one can more easily get feedback and adjust one's thinking accordingly. And one needn't identify with a particular point of view...as is often the case with the Corporate Media.