Ever see a Lunesta ad?
Ever spend an hour on TV where you didn't see a Lunesta ad?
The gentle butterfly will lull you to sleep...just as long as you ignore the small print.
The large print giveth, the small print taketh away...
(Any sleep medicine carries the risk of addiction.)
Now we see that there is a rash of sleeping pill addiction.
Oops Lunestacalypse!
