Thursday, May 13, 2004

Advice to Kerry: An Administration of Giants

Advice to Kerry: An Administration of Giants



David Ogilvy, upon hiring a new manager, would send them a set of Russian dolls, one inside the other. Inside the smallest doll was the note: "If you hire people less than you, you will wind up with a company of midgets. Hire people bigger than you, and you wind up with a company of giants. Hire giants."

I paraphrase, but the meaning is the same.

Pick your VP and Administration carefully. Create an Administration of Giants.