Are you prepared?
Stamping out shitty businesses
Business Week: Our advice: Catch up...or catch you later
excerpt:
Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite. (And yes, that goes for us, too.)
I'm reminded of the updated...
UNIVERSAL BUSINESS BLOG MANTRA
Authenticity.
Passion.
Transparency.
Originality.
Integrity.
Interactive Community.
If your business does not have a blog, or its equivalent, the assumption will be that you are inauthentic, you lack passion, you are hiding something, you are unoriginal and lack integrity, and you are not community-friendly.
Well...maybe it is true! And perhaps you deserve to lose customers to more receptive, friendly, and open providers. Maybe business blogging will help weed out those who are only in it for themselves anyway. Everyone learns from each other. Or at least they could, if they factored in sharing.
I hear that the Blogfather, Mister Ed Cone, is going to take the matter even further in the upcoming ZD publication. We'll let you know when that one comes out. These are exciting times!
